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| Conditional Probability
In this section of tutorial, you will learn about how to interpret the cross tabulation table that you have learned in the previous section. By the end of ths section you will know about conditional probability, marginal probability and multiplication rule. Suppose now you have result of another questionnaire survey. Table below show the result of simple survey on car dealer about relationship between income level and type of car they buy. Total 250 samples were taken about several month periods of study.
If we take percentage by row, we get what is called conditional probability . Given that it is a new car, the probability that the buyer is a high-income people is 48% =
Note that the sum of column is excluded from above table because meaningless. In the following table I put the notation instead of numbers.
Another way to represent conditional probability is by taken the percentage of column as shown in the table below. Given that the buyer is come from a low-income people, the probability that she will buy a second hand car is 63% =
Conditional Probability
Compare this conditional probability above with the probability taken from total count below. If we take the percentage of count by the total count, the result is shown in the following table. The summation on the right are the probability of people to buy new car or second hand car, denoted by
The inner cells of the table represent the intersection between type of car and the income level. The probability that the buyer is buying a new car AND she/he comes from a high income level is 30% =
Now you may notice some relationship between conditional probability, marginal probability and joint probability. These relationships are called multiplication rule
Often we use this form:
Or this form
If you notice the denominator on the right hand side is the same as the given part of conditional probability, you can use it to memorize it easily.
Example :
Let us take example from above tables. We know that the probability that the buyer is buying a new car AND she/he comes from a high-income level is 30% =
This result is the same as result of table percentage by column. (see also: Bayes Rule)
Send your comments, questions and suggestions
Preferable reference for this tutorial is Teknomo, Kardi. Data Analysis from Questionnaires. http:\\people.revoledu.com\kardi\ tutorial\Questionnaire\
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